National Basketball Association
Phoenix, AZ, USA
Reporting to the Chief Marketing & Communications Officer, the Vice President of Brand Digital and Social is primarily responsible for developing and implementing platform-specific strategies to increase the Phoenix Suns’ and Phoenix Mercury’s presence across social channels, lead the teams’ web and app evolvement, consult on our Team Shop e-commerce destination and partner across the organization to identify emerging technology opportunities to benefit the brand, our partners, and fans..
What You Will Do:
Leveraging consumer data, in partnership with the organization’s Business Intelligence team, this role will develop the social strategy in support of the Suns and Mercury brands, ticket sales, PayPal Sixthman Membership sales, and partner entitlements. Social Media Playbooks and Operational Guidelines will need to be developed, implemented and maintained to provide organizational clarity.
This role is critical in identifying emerging...