Director, Marketing and Advertising

  • Loyola University Chicago
  • Chicago, IL, USA
  • Sep 02, 2019
Full time Education Marketing

Job Description

MINIMUM EDUCATION/EXPERIENCE:
Bachelor’s degree required, in marketing, advertising or related field preferred, advanced degree preferred. Significant background, no less than 10 or more years direct and progressively responsible experience in marketing and advertising positions. Experience in higher education is preferred.

JOB SUMMARY:

Director, Marketing and Advertising will provide strong leadership and strategic direction to the marketing, advertising, and creative/design initiatives of Loyola University Chicago, elevating the brand and moving the University’s strategic plan forward with a focus on the Enrollment and Advancement goals of the institution. This position reports to the Vice President of Marketing and Communication.

DUTIES AND RESPONSIBILITIES:

Director, Marketing and Advertising reports to the Vice President for Marketing and Communication. As a member of the senior leadership team, the Director will collaborate on and lead the University’s integrated, multi-channel efforts to ensure a unified institutional voice and compelling, results-oriented creative campaigns and collateral.

He/she will lead a team in the creation, implementation and measurement of successful, integrated marketing and advertising plans that align with the institution’s strategic direction and brand. The leader will clearly articulate and promote the mission and vision of Loyola University Chicago, while managing the brand and standards to ensure a consistent and unified identity.

The Director will work in partnership with divisions, schools, and colleges and leaders of key areas such as Enrollment Marketing and Advancement to understand and successfully meet their marketing and advertising challenges and opportunities.

The leader will manage the Design, Marketing, and Project Management teams including an Art Director, designers, a Marketing Operations Director, and project managers. The Director is also responsible for effectively forecasting and managing the operating budget’s largest line items, which are advertising and contracted outside services.

SPECIFIC RESPONSIBILITIES INCLUDE:
Oversee the brand identity of the University and ensure that institutional messages and graphic identity are integrated, consistent, and aligned with its strategic plans;

Implement strategies and policies to define, enhance, and broaden the University’s brand and increase awareness among internal and external stakeholders; institute an approach that includes sub-brands that bring the various educational enterprises into the over-arching brand system;

Serve as creative director overseeing advertising headlines, copy, scripts for broadcast, and the University’s marketing and advertising messages;

Conduct and employ primary and secondary market research to inform and evaluate marketing and advertising (ad buy) decisions;

Develop marketing campaigns for multiple channels to support enrollment, advancement, and general market awareness. This includes creative development, channel determination, media buying/tracking, and evaluation;

Oversee a staff of 10-15 employees and student interns and provide leadership to and coordinate activities in the marketing and advertising functions. Areas of management include: design (multi-channel), advertising/media buying, marketing operations, and project management.

Keep ahead of trends related to design, effective marketing methods, evaluation, and research offerings;

Serve on cross-functional teams as lead marketing expert. Involved both as counsel and execution;

Create yearly marketing calendars, plans, and input on budgets for various initiatives. Conduct annual audit, best practices reviews, and continuous improvement plans;

Manage advertising budget and freelance budget for division. Manage resources efficiently and effectively through collaboration with other areas, re-purposing of content and creative, and in-house work including for creative development and media buying.

Minimum Education and/or Work Experience

Bachelor’s degree required, in marketing, advertising or related field preferred, advanced degree preferred. Significant background, no less than 10 or more years direct and progressively responsible experience in marketing and advertising positions. Experience in higher education is preferred.

Qualifications

Director, Marketing and Advertising will be an accomplished marketing professional with strong leadership and interpersonal skills to position the University strategically, both internally and externally, with its many and various stakeholders. The Director will lead the University’s planning and execution of brand marketing and advertising functions.

Candidate should have a minimum of 10 years of professional experience in a senior marketing/advertising position. Excellent written and verbal communication skills are essential. A bachelor’s degree is required; an advanced degree is preferred.

Leadership and management skills and proven experience in effectively supervising staff; ability to build high functioning teams and create results in a collaborative environment; and a proven ability to meet deadlines and work effectively with a variety of stakeholders, including students, faculty, staff, and the University’s Cabinet and Board of Directors.

Experience building brand-image programs, particularly those that include sub-brands is required, as well as, experience with applying market research to integrated marketing and advertising programs.

Knowledge of issues and trends in higher education, particularly those that pertain to Jesuit Catholic higher education is highly desired.

In addition, the Director must be committed to the mission and values inherent in the Ignatian tradition of Jesuit education as embodied at Loyola University Chicago University.

KNOWLEDGE, SKILLS, ABILITIES AND PERSONAL CHARACTERISTICS

Outstanding written, oral, and presentation skills;

  • Able to mitigate and resolve issues and to maintain relationships with significant and influential individuals;
  • Creative thinking, message creation, thorough understanding of design and content working together for maximum communication effectiveness;
  • Change agent who consistently seeks out and evaluates new means of communications; someone comfortable with ambiguity;
  • Strong managerial skills and able to manage diverse personalities and specialties;
  • Ability to interact with diplomacy and tact amid influence clients, the public, and diverse groups;
  • Ability to maintain a high level of confidentiality;
  • Ability to quickly prioritize, effectively resource, and work under extreme pressure from impending deadlines.