Social Media Manager

  • National Basketball Association
  • El Segundo, CA, USA
  • Apr 29, 2019
Full time Internet Media Social Media

Job Description

The Manager, Social Media is responsible for ownership of all Lakers social channels, including, but not limited to - Facebook, Twitter, Instagram, Snapchat, and Weibo.  This position is part of the Lakers’ social and content team and reports to the Associate Director, Social & Content.
 
Essential Functions (Duties & Responsibilities**):
  • Full ownership of all Lakers social channels—you’ll run point for day-to-day social operations and content development 
  • Work closely with the Associate Director, Social and Content, on platform and content strategy
  • Own the day-to-day management of the Lakers social media community across Facebook, Twitter, Instagram, Snapchat,  Weibo (China), and other emerging social platforms
  • Take full ownership of a multi-brand content calendar, work closely with others in the Social & Content team to assist on other Laker's properties, including but not limited to South Bay Lakers, Lakers Gaming, Lakers Girls. 
  • Create content for the entire calendar year, working closely with the creative team to capture photo, develop video concepts, graphics (both still and motion), writing copy, and posting to social platforms
  • Maximize any/all media opportunities and access to team assets, events, and activities to develop great content 
  • Live tweet + post content during each game, and identify and capitalize on storylines outside of pre-planned content
  • Develop and expand social and community guidelines
  • Has a deep understanding of analytics and how they play a role in overall strategy and creative
  • Stay on top of emerging social media trends and appropriately integrate new opportunities into the Lakers digital presence
  • Be an advocate for social media within the organization, and proactively educate 
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising strategy
**Responsibilities subject to change based on organizational needs and direction from management.
 
Education (Required/ Preferred): Bachelor’s degree (required)
 
Previous experience:
  • A minimum of three (3+) years working in social
  • Experience working in sports, or for a brand that requires availability for an “always on” approach
  • A portfolio of social media content that demonstrates creativity, storytelling, copywriting, and reaching marketing objectives
  • Past experience in an integrated marketing team, and operating in a fast-paced, team-oriented environment 
 
Technology Capabilities:
·       Expert knowledge of all social media platforms
·       Adobe Creative Suite
·       Drupal (and other content management systems)
·       Video editing tools
·       Microsoft Office (including Excel, Word, Outlook, PowerPoint & Windows)
 
Knowledge, skills, abilities:
  • Strong communication and interpersonal skills
  • Strong writing skills
  • Deep knowledge of Lakers franchise, and a strong passion for creative social media
  • Appreciation for basketball culture and history
  • Ability to delegate tasks, with strong organizational skills 
  • A desire to experiment and learn
  • Is tech savvy—you have the ability to make technology work for you and can adapt to new platforms and services
  • Basic knowledge of Adobe Creative Suite, including Premiere, Photoshop and After Effects a plus
 
Physical Demands: Up to over 14 hours of walking and standing on game days

Location: El Segundo (office M-F), downtown LA (Staples Center for all home games), and all away games, plus other occasional off-site events
 
Travel: Up to 40% of the time (must attend all games, both home and away)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.