Manager, Experiential Brand Marketing - Pandora

  • SiriusXM
  • New York, NY, USA
  • Apr 10, 2019
Full time Marketing Internet Media

Job Description

Pandora’s Experiential Mission is to create the most innovative, engaging and culturally relevant LIVE events that turn the sound on for music fans – driving incremental ad revenue, brand love and loyalty for Pandora and its advertisers.  This Manager role will be partner with our Brand Marketing team.  We are looking for a seasoned experiential pro with expertise in all event types.  It’s critical that you understand Pandora’s marketing objectives and can translate those into events that will foster thought leadership, drive industry relationships, revenue and infuse the power of music.  This position requires a curious, self-motivated individual that is passionate about music and pop-culture, and has solid event production experience in technology and music events.Responsibilities:

  • Develop, project, manage and execute all Pandora events, including franchise events, consumer events, B2B, artist/client hospitality, internal, B2C and custom branded events
  • Assist immediate experiential team to ensure all event related details are managed and on budget
  • Hire and vet all venues, vendors and producers for the event
  • Concept and create all signage, lighting, event flow, ROS, SOWs for partners, staging, hospitality, client activations, premiums, F&B, staging, sound production 
  • Manage assigned custom client events including the budget
  • Work cross-functionally with members of Strategic Solutions, Finance, Legal, Brand Marketing, PR, Curation and Design Teams on event project management
  • Work directly with national sales team and Sales Development teams on custom event pitches and sold event campaigns
  • Deliver exceptional consumer and brand experiences, through outstanding organizational skills, communication and eye for detail
  • Manage event production and activation vendors
  • Build the Music Industry Group’s presence and advertiser activation while balancing Pandora brand at festivals, industry events, showcases, parties, and all other events


  • At least 5+ years experience in event planning and execution
  • Willing to travel up to 60%
  • Deep knowledge of the experiential landscape and cutting-edge consumer experiences
  • In-depth understanding of the music industry and a strong grasp on the advertising industry
  • Strong negotiating skills and basic contract legal items/terms
  • Manage and maintain event P&Ls
  • Deep rolodex of event vendors and great working relationships
  • Excellent written and verbal communication skills – proven ability to communicate with executives, peers, the public
  • Superb organizational skills with high attention to detail
  • Ability to prioritize multiple projects and work in a fast-paced environment
  • Exceptional computer skills – fluency in all Microsoft applications, especially Word, Outlook and basic PowerPoint (PC & MAC experience preferred), and Excel is required
  • Proactive and self-motivated with a strong work ethic
  • Wants to change the world with us