In the role of Associate Insights Manager working in Chicago, IL, you’ll be a part of the Consumer Insights & Engagement team within our Marketing organization. You’ll plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the “voice of the consumer” within the brand teams.
This position reports to the Marketing Insights Director – Innovation and works closely with internal and external stakeholders including brand, channel and/or customer teams and research suppliers.
You will be responsible for integrating multiple data sources (consumer tracking, Nielsen, behavior tracking, custom quantitative research, various qualitative research projects, etc.) in the development of situation assessments to drive brand/channel planning and inspire ideas
You will determine the analysis or research technique employed to answer key strategic questions
You will solicit strategic and tactical hypotheses from key decision makers to drive research design and appropriate trade offs
You will identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long term strategic direction
The Other Qualifications:
You have a Bachelor’s degree or, better yet, an MBA (ideally with social science, research focus).
You have at least 5 years of consumer research experience (supplier, client or agency)
You are strong with analytics (have conducted primary and familiar with secondary research)
You have a working knowledge of a broad range of qualitative and quantitative methodologies and key questions for determining appropriate research approaches
You can identify and synthesize consumer information to provide insights to key customers
You also have strong organization and communication skills
Work Perks that You Need to Know About:
As the world’s family brewer, we have the scale to make big things happen and still get to know colleagues on a first name basis across the globe.
We play our part to make a difference – from charitable donations to hitting the streets together to build parks – giving back to the community is part of our culture and who we are.
You can become a Certified Beer Enthusiast through in-house training that includes everything from brewing techniques to beer tasting and food pairings.
Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental and pension benefits.
Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.