Director of Marketing, Mobile Apps

  • Match.com
  • New York, NY, USA
  • Jul 25, 2018
Full time Executive Marketing Mobile Technology

Job Description

We're looking for a Director of Marketing to help launch new dating app brands being incubated within Match Group’s innovation team, +1 Labs. You'll join a lean and nimble team responsible for concepting, building and launching new app concepts.

This is a fast-paced, high impact role that will oversee all aspects of Marketing for emerging dating apps, from creative and brand strategy development to execution of marketing and communications programs, both online and offline.

In this role, you will: 

  • Develop effective consumer value propositions, brand strategy and identity, and go to market plans for newly created dating apps
  • Lead and coordinate with internal teams (Online advertising, PR, Product Marketing), agency teams, and external marketing partners to ensure efficient execution of marketing plans
  • Strategize and implement innovative proactive PR story creation for new apps
  • Supervise and support the creative and social asset and content development process. From conceptualization and creation to distribution and strategic 
    • implementation, in order to drive engagement across all PR platforms, including all social channels and 3rd party influencers
    • Develop and test new marketing tactics to drive word of mouth of new dating apps

     What experience is +1 Labs looking for?

    • ~7+ years marketing experience required, preferably for consumer mobile apps
    • Social Media and influencer management a must
    • Experience concepting and developing a new brand from scratch
    • Grassroots marketing experience a plus (e.g., brand ambassador programs, event marketing)
    • Online marketing and/or subscription-based business experience a plus
    • Demonstrated ability to work on multiple projects simultaneously under tight deadlines
    • Strong project management skills
    • Thrive in a ‘roll-up your sleeves, hands-on’ environment
    • Extremely detail-oriented
  • Work effectively in a team environment
  • Scrappy, resourceful, tenacious work ethic
  • Excellent communication and interpersonal skills required
  • Online dating knowledge or experience a plus
  • BA/BS or equivalent degree required

Why Match?

A lot of businesses say they change lives, but we actually do it. We've helped millions of people find love and happiness.

  • You can wear jeans every day
  • Drinks and snacks are on us every single day
  • Our benefits are pretty amazing
  • We have happy hours every month, so there’s always something to celebrate