Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants with a disability who need assistance applying for a position with Associated Bank are asked to email: colleaguecare@AssociatedBank.com or call: (800) 878-3282.
Commercial Deposit and Treasury Management (CDTM) Product Manager is responsible to set product offering strategies; including but not limited to product design and development, product mix, life-cycle management, targeting and segmentation, competitive positioning of products, product offering/segment value proposition development, and management of CDTM product offering P&Ls, which will directly result in revenue growth for business line. Product Manager will proactively coordinate product offerings with Product Director and other CDTM Product Managers to ensure cohesive delivery of customer solutions. Serve as product offering advocate and spearhead activities necessary to implement approved products and projects with applicable internal and external resources, support the achievement of approved performance goals and objectives. Work with internal resources to develop product training for internal and external clients. Serve as product knowledge expert for all assigned product offerings.
Responsible for expanding and deepening customer relationships by identifying customers’ needs comprehensively and matching their needs with selections and resources within the colleague’s assigned business line and across all business lines of Associated Bank.
As a valued colleague of Associated Bank you play a critical role in delivering an exceptional customer experience during every interaction. Expectations for this position require the ongoing focus on building solid and long lasting relationships by engaging all customers in a positive manner. Colleagues should provide customers a positive experience that includes undivided attention, straightforward and knowledgeable service and ensure that the customer’s best interests are our number one priority. Consistency around customer experience guidelines is key and expected from all of our colleagues. Our goal is to simplify the customer experience and deliver outstanding service to every customer, every time.
Operates in full compliance with internal policies and procedures as well as applicable regulations and laws, including but not limited to Bank Secrecy Act/Anti-Money Laundering requirements. Responsible to report any procedure or process that doesn’t meet regulatory requirements including fraud, whether suspected or confirmed, to management. This reporting can be done directly to any member of management, including Human Resources or Corporate Security, or can be reported through Associated’s anonymous Ethics Hotline.
KEY RESULT AREAS
Product profitability and growth
Interdepartmental and Interregional support
Product/Service life cycle analysis
Distribution Channel Development
Performance results reviewed by business line managers
Develops and actively manages to the Strategic Plan for assigned product/solution offerings including value proposition development, 3-5 year projected performance metrics, segment distribution strategies and strategic initiatives to drive growth.
Reviews new developments in strategic markets, evaluates potential products/services, and manages the development of new products or the modification of existing products/services.
Coordinates and directs the design, development, and implementation of new products/services/channels and the modification of existing products/services/channels.
Facilitates the establishment of priorities, time lines for implementation, long and short-range product offering objectives, and revenue goals for all new and modified products including channel usage.
Constantly evaluates research and relative profitability information to recommend changes in the products/services or marketing strategy.
Coordinates the communications relating to the development and implementation of all new and modified products/services.
Develops the process for measuring trends and patterns relative to product/services, competitive patterns, market share, and market perception and image.
Coordinates interdepartmental and interregional task forces and focus groups to stimulate and generate ideas in the development and medication of new and existing products/services.
Identifies the appropriate resources necessary for the development, review, research, delivery, and implementation of new products/services and the modification of existing products/services. Works with Legal, Audit and Credit Administration to ensure compliance.
Maintains a timely and appropriate flow of information to all applicable business units.
Responsible for recommending the product/service development annual budget and funding justification. This function is annually reviewed and measured based on agreed upon goals and objectives that are consistent with our new strategic direction. At Level I, this would be in conjunction with direct supervisor.
Effective interface with appropriate business lines to ensure appropriate technical support and resources for new or enhanced product/services.
OTHER DUTIES AND RESPONSIBILITIES
• Product Managers are responsible to own and manage the applicable risks – strategic, reputational, compliance/regulatory, operational, credit, interest rate, liquidity or price/financial – related to all products and services they manage within their respective job function (Payables, Receivables, Liquidity, Information Reporting, Revenue, Marketing, etc…). Based on the risk identified, the Product Manager is responsible to: execute risk reward analysis; make and execute approved recommendations to manage, mitigate or eliminate the risk; periodically review their assigned products and services for new or increasing risks; continually stay informed of any externalities (new regulations, competition, operational activities, technical activities, etc…) and anticipate the impact of these externalities; monitor appropriate Regulatory sites (i.e., including sites such as – but not limited to OCC, Federal Reserve, and FINCEN- FFIEC) for depository accounts and transactions as well as the broad range of treasury management product and services across channels (online, telephone, branch, back office, etc…); regularly monitor and interact with other appropriate industry groups such as NACHA and other trade associations; and to work with other areas within the bank (Risk, Compliance, Legal, Audit, Operations, IT, Credit Administration, Lines of Business, etc…) to maintain a strong risk management practice around all products and services under their management and establish the frequency and documentation needed to effectively manage the risk for their related products. Product Managers are required to constantly inform and escalate all identified risks and risk mitigation/management activities to the Director of CDTM Product Management and/or the Head of CDTM. In order to effectively identify the applicable risks, Product Managers will participate and complete all required training through Associated University, CDTM Product Management group training and overall CDTM training. Additionally, Product Managers are required to seek opportunities to expand their knowledge of various risks through self-directed activities such as research of regulations, laws and other activities in consultation with their manager. Product Managers must obtain the required certifications for this role as indicated elsewhere in this job description in the timeframe described. Failure to adhere to this risk management culture or properly identify and manage the risks associated with their assigned products and services may result into disciplinary action, up to and including termination.
Bachelor's Degree or equivalent combination of education and experience Business, Marketing, Management or related field or equivalent related experience Required
Master's Degree or equivalent combination of education and experience Business, Marketing, Management or related field or equivalent related experience Preferred
7-10 years Product management, product development, business, management, marketing, and/or equivalent; Extensive knowledge of Treasury Management products. Required
Computer literate in MicroSoft Office products and the ability to quickly learn new software/systems Advanced
Facilitates decision making process Advanced
Proven analytical skill and detail orientation Advanced
Knowledge of CDTM and non-borrowing products Advanced
Excellent problem resolution skills Advanced
Project management skills Advanced
Excellent verbal, written and interpersonal communications skills Advanced
LICENSES & CERTIFICATIONS
AAP - Accredited ACH Professional within 1 year Required
CTP - Certified Treasury Professional within 1 year Preferred