Responsible for developing marketing plans and tactics that drive market share and brand perception for priority services of Children’s Hospital of Wisconsin. Implements campaigns, plans and multi-year tactics to support the marketing priorities of Children’s Hospital of Wisconsin. Works closely with marketing managers and service line leaders to ensure that key tactics are implemented and evaluates efficiency and effectiveness of marketing implementations. Supports the overall efforts of the marketing department.
Bachelor’s degree in marketing, communications, public relations, journalism or a related field required.
Five or more years of integrated marketing communication experience required, with demonstrated experience in project management, creative tactic development and implementation, and writing/editing.
Excellent oversight and project management skills, including the ability to track timelines, budgets, deliverables, goals, etc.
Effective oral and written communication skills.
Good judgment and organizational ability to prioritize workload. Able to meet daily demands and deadlines, as well as respond to urgent situations.
Background on web content management systems, email marketing, SEO and social media preferred.
Understands graphic and web design principles, current web technologies and is familiar with video, eCommerce, mobile and other web best practices.
Proficient with basic software programs.
Working knowledge of interactive marketing tools and languages, including HTML.
At Children’s Hospital of Wisconsin, we believe kids deserve the best.
Children’s Hospital is a nationally recognized health system dedicated solely to the health and well-being of children. We provide primary care, specialty care, urgent care, emergency care, community health services, foster and adoption services, child and family counseling, child advocacy services and family resource centers. Our reputation draws patients and families from around the country.
We offer a wide variety of rewarding career opportunities and are seeking individuals dedicated to helping us achieve our vision of the healthiest kids in the country. If you want to work for an organization that makes a difference for children and families, and encourages you to be at your best every day, please apply today.