Director, Business Strategy & Analytics

  • National Basketball Association
  • Chicago, IL, USA
  • Jul 01, 2024
Full time Business Development Executive Sports

Job Description

The Chicago Bulls Business Strategy and Analytics Department is a team of strategic critical problem solvers who champion a continuous improvement mindset across the organization. Our mission is to collaborate with key decision makers and empower them with data and insights to better serve our fans.
The Director of Business Strategy & Analytics will be responsible for expanding the use of data, insights, and analytics across the business to enhance both the fan experience and commercial growth objectives. You will provide ongoing strategic guidance and thought leadership while building best-in-class analytics capabilities. The ideal candidate will be fluent in data and advanced analytics but be able to think strategically about how to grow our business and enhance fan engagement.

Key Responsibilities

  • Lead a high-performing team, promoting a culture of intellectual curiosity and data-driven decision-making
  • Guide the strategy for using analytics, market research, and fan data to generate actionable insights that enhance the fan experience and business growth objectives
  • Partner with department heads across business operations to embed insights into planning processes, campaign development, and tactical execution of priority initiatives
  • Build models using internal fan data as well as broader consumer data to predict trends, guide pricing, optimize promotional tactics, and measure success
  • Create and maintain executive dashboards and visualizations to provide insight on our fans and on business performance
  • Direct quantitative and qualitative research initiatives focused on understanding fan perspectives, behaviors and motivations to uncover opportunities for improving products, content, promotions and overall experience
  • Perform ad-hoc analysis to address specific business questions and produce measurable insights and recommendations
  • Support a wide range of functional responsibilities critical to overall business operations, including sales forecasting, predictive analytics/modeling, lead scoring, retention strategy, pricing strategy, fan research and customer segmentation


  • Bachelor’s degree with a consistent track record of professional and personal achievement
  • 7+ years of professional experience, preferably in a consulting, finance, or analytical strategy role
  • 2+ years leading staff, including responsibility for project assignments and performance evaluation
  • Outstanding Microsoft Excel & PowerPoint skills, with experience analyzing and synthesizing large data sets
  • Proficiency in SQL, preferably working with a Cloud Data Warehouse such as Snowflake or BigQuery
  • Experience in crafting effective charts, graphs, and visualizations (Tableau preferred)
  • Experience handling budgets and efficiently allocating resources to meet business objectives


The perfect candidate has a good mix of the following:
  • Exceptional interpersonal and communication skills with the ability to build relationships and share findings with executive partners
  • Critical thinking and problem-solving expertise that can analyze large quantities of data and prioritize what variables are most relevant for the decision we’re trying to make
  • Hands-on leadership style with an ability to both lead strategic projects and also dive into the details of a model or project
  • Comfort working in a fast-paced environment and able to adapt quickly to real-time changes to the business
  • Execution mentality that is able to take insights from our data and operationalize them into solutions that improve our business
  • Entrepreneurial spirit that thrives in a high profile, small business, balancing multiple projects across different functions