Digital Media Strategist

  • Cox Media Group
  • Miami, FL, USA
  • Mar 27, 2024
Full time Media Sales Social Media

Job Description

The Digital Media Strategist will work with CMG sales team members to grow digital revenue by accompanying the sales team in the field or virtually to conduct customer needs analysis and present client facing solutions. The Digital Media Strategist must understand all CMG Local Solutions digital product offerings and how to leverage them to meet the client's strategic objectives. Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. The Digital Media Strategist must be analytical, organized, solution minded, consultative and customer centric. We are looking to expand our team with smart, digitally savvy individuals with an insatiable appetite to learn and make an impact. Join a company that provides opportunity, training, and an innovative environment.   

In this role, you will work in collaboration with our local market sales team and CMG Local Solutions team members to protect and grow the digital investments of our existing clients and secure new revenue from non-advertisers. The Digital Media Strategist will attend client-facing meetings to uncover client’s marketing goals, then develop, present, and propose digital media strategies and tactics directly to the clients with our sales team.  

Essential Duties and Responsibilities

  • Attending client needs assessment meetings with sales team to uncover client’s goals.  
  • Build strategic recommendations and proposals that align with clients’ goals.  
  • Present digital recommendations and strategies with our local market sales team to clients.  
  • Meet regularly with our local market sales team and management to identify and pursue most opportunistic growth accounts, prospects, and opportunities.  
  • Complete appropriate insertion order details for all digital campaigns that are sold.  
  • Partner with CMG Local Solutions campaign operations team members to monitor performance of campaigns, identify upsell opportunities, and make assessments.  
  • Consult and educate Account Executives and clients on the ever-changing digital media environment and on CMG Local Solutions’ suite of digital marketing products. 
  • Collaborate regularly with CMG Local Solutions team members, including sales & marketing, product marketing, campaign operations, performance management, and digital marketing analysts. 

Minimum Qualifications

  • Previous outside sales experience preferred, but candidates with a strong competitive drive are encouraged to apply.   
  • Results oriented individual who strategically pursues business with energy and drive.   
  • The ability to execute sales tactics, implement marketing strategies and deliver effective sales presentations with passion, and consistently asks for the business.   
  • Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, customer attribution, and in the latest industry trends 
  • Tech-savvy with solid computer skills is a must 
  • Bachelor’s Degree preferred 
  • Must be available for occasional overnight travel as required 
  • Valid US driver’s license and reliable transportation