Manager, Multicultural Marketing

  • NBCUniversal
  • Universal Studios Hollywood, Universal City Plaza, Universal City, CA, USA
  • Jan 23, 2024
Full time Entertainment Marketing Media Television

Job Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Multicultural Marketing team is part of the Marketing department of Universal Pictures. The team is responsible for engaging across all disciplines of film marketing to identify, refine, develop and integrate strategies and tactics to enhance and enrich outreach to Latino, Black and Asian American audiences domestically.

The Manager, Multicultural Marketing will provide hands-on support in, but not limited to: Latino, Black and Asian American film publicity, field, grassroots events, digital publicity and social influencer executions. Strong relationships with entertainment media (including broadcast-TV and radio, print/online) and the ability to find, formulate and successfully be the day-to-day contact for Multicultural agencies is essential.  Ability to manage internal and external relationships is key.

Essential Responsibilities:

  • Support the VP, Multicultural Marketing & Publicity and EVP, Multicultural Marketing to execute specific tactics for Latino, Black and Asian American audiences that involve film publicity, word-of-mouth outreach, grassroots events, and/or social content creator executions
  • Help identify new audiences and areas of focus for Multicultural outreach and work cross-functionally to determine opportunities and marketing tactics to execute to completion
  • Oversee and manage Multicultural executions within content days, set visits, PA tours, Miami/Atlanta press days, junkets, premieres, special events, local activities, college activations, screenings, as needed
  • Act as day-to-day contact for external Multicultural marketing agencies, serving as a liaison to internal teams and other marketing disciplines
  • Retain a robust understanding of Black, Latino and Asian American media outlets as well as effective best practices to ensure proper representation of our films – including but not limited to film critics, columnists, feature writers, editors, television/radio, show hosts, producers and reporters
  • Maintain relationships with Multicultural content creators, brand/business partners, and collaborate with Universal’s Digital team on social executions
  • Create and maintain detailed documentation of all Multicultural activities, breaks and tune-ins across every title for internal and filmmaker-facing publicity reports, breaks, coverage and topline recaps
  • Develop and maintain industry relationships with talent representatives including agents, managers and publicists
  • Maintain an understanding of all talent requirements – including travel, grooming, press junkets, film festivals and appearances
  • Manage specific budget elements per title

Qualifications

  • 3+ years of relevant experience in entertainment marketing to Multicultural audiences

Eligibility Requirements:

  • Interested candidates must submit a resume/CV online to be considered
  • Must have unrestricted work authorization to work in the United States
  • Must be willing to work in Universal City, CA

Desired Characteristics:

  • Deep understanding of Multicultural media landscape, including Latino and Black focused television networks, digital/social partners, etc.
  • Fluency in Spanish (written and verbal) preferred; not required
  • Solutions-oriented problem solver able to multi-task and prioritize across various titles, disciplines and projects
  • Ability to identify cultural moments
  • Strong organization and communication skills are required to interface effectively with internal and external parties

Additional Requirements:

  • Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $75,000 - 105,000 (Bonus eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.