Social Media Specialist

  • Cox Media Group
  • Miami, FL, USA
  • Apr 16, 2022
Full time Marketing Media Social Media

Job Description

Cox Media Group is looking for a Paid Social Media Specialist. This position is REMOTE. The CMG Local Solutions Digital Fulfillment– Paid Social Media Specialist reports to the Social Media Manager and is directly responsible for implementing social media strategies for clients. The Paid Social Media Specialist can quickly understand and support initiatives that will contribute to the goals and success of not only their client campaigns, but the broader team’s entire portfolio of social business. They oversee the setup and delivery of social campaigns between CMG and external digital fulfillment providers. This role will be accountable for ensuring social campaigns for all TV & Radio properties are fulfilled on time and produce results that meet or exceed client expectations. 
 
This individual is accountable for all aspects of social digital products and services including managing budgets, minor ad copy development, strategic bid management and optimization. They will develop & implement 3rd party digital fulfillment including product offerings, processes, workflows, SLAs and KPIs. The Paid Social Media Specialist onboards customers, processes orders, optimizes results in partnership with vendors and trains junior team members. 
 
The Paid Social Media Specialist will identify underperforming campaigns, troubleshoot issues and make changes to improve results. They will also manage the process of efficiently translating campaign requirements into effective, actionable information for external fulfillment providers. 
 
The candidate for this position will need a working understanding of the digital footprint initiatives that are offered by CMG.  This is a unique opportunity to support Social campaigns for a growing cutting-edge local social marketing advertising solution for large and small businesses alike.   

 Cox Media Group is an integrated broadcast, publishing, direct marketing, and digital media company. We are digital experts – leveraging the best of television, radio, newspaper, and digital marketing services to create innovative marketing solutions for businesses across the country.   

WHAT YOU WILL DO:

  • Conduct process reviews, then propose & assist with implementing the necessary changes where gaps exist. 
  • Support other analysts where needed to achieve campaign objectives, key performance indicators, and meet SLAs. 
  • Mentor new hires by providing onboarding support and training on all relevant job requirements 
  • Provide coaching and direction to team members on evolving social best practices 
  • Create, implement, optimize and manage top-tiered Facebook, Instagram, LinkedIn & other campaigns.    
  • Assist the manager with ensuring the team is consistently following current SOPs & communication standards. 
  • Actively test and optimize campaign strategies that drive incremental volume  
  • Provide detailed analysis of key metrics and program tracking techniques in order to increase overall performance efficiency for Social campaigns.  
  • Make recommendations and implement necessary optimizations as a result of ongoing data-driven campaign performance analysis  
  • Provide feedback and insight on reports that will be delivered to clients as well as those used internally  
  • Maintain high levels of current knowledge of best practices and strategies in the management of online paid media  
  • Participate with Digital Campaign Specialists and junior analysts on client calls during account planning and development, as needed  
  • Work with team to troubleshoot campaign or performance related issues 
  • Consistently collaborate with all departments and management within CMG Digital Revenue & Operations to ensure the highest level of client satisfaction  
  • Keep up to date on all client and campaign communications  
  • Handles escalation and fulfillment of social orders that are exceptions to the standardized product catalog and SLAs 
  • Work with social team to educate sales markets on social offerings, best practices, tools and processes 
  • Adhere to QA and SLA standards for social fulfillment and hold vendors accountable for meeting standards 
  • Provide consistent feedback to fulfillment providers to facilitate continuous improvement in the quality of service and campaign results. 

What We Look For

WHAT YOU WILL BRING:

  • 2+ years’ experience working in paid social media (not organic social media or an ‘influencer’)
  • Working knowledge of Facebook Ads Manager
  • Understanding different social strategies (traffic, lead generation, brand awareness, etc)
  • Understanding A/B testing
  • Strong writing skills because the role requires ad copy writing experience
  • Work within allotted deadlines (SLAs)
  • Analytical knowledge and how to tell a story based on campaign performance
  • Main hours would be 9a-5p EST; however, we have markets in CST so 9a-5p CST could work as well

Local Solutions, powered by Cox Media Group, provides customizable digital marketing products and services that drive results. With local expertise and innovative tools, our digital advisors help you maximize your sales, boost your brand value, and turn prospects into customers. Please visit www.cmglocalsolutions.com for more information. 

WHAT WE OFFER YOU: WHY YOU SHOULD WORK AT CMG

  • CMG is an industry-leading media company with dominant brands, award-winning content, and exceptional people – and you could be one of them! We are a start-up built on a 100-year history of blazing trails in the world of media. Over that time, our skilled journalists and storytellers have covered war and peace, tragedies and celebrations, small moments, and global movements.  We are relying on our longstanding experience and entrepreneurial mentality to build a media company that is modern, agile, and uniquely positioned for the future.

We provide valuable local content to viewers in the communities we serve through our 33 high-quality, market-leading television stations in 20 markets, 53 top-performing radio stations delivering all genres of content in 11 markets, and numerous streaming and digital platforms. Our portfolio includes primary affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable news and independent stations. We also offer a full suite of national, regional, local, and digital advertising services with CMG Local Solutions, CoxReps and Gamut.

We offer rewarding and challenging careers that encourage growth and development. We take care of our people with industry-leading total rewards offerings that includes medical, dental, vision, disability, life, and accident insurance as well as, a best-in-class wellness program, 401(k) matching and time-off programs.

We promote the safety and well-being of our employees by requiring that all newly hired CMG employees be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief. 

If this description fits and CMG sounds like a company you want to work for, we’d love to have you join us. Apply today!