Social Media Specialist

Cox Media Group is looking for a Paid Social Media Specialist. This position is REMOTE. The CMG Local Solutions Digital Fulfillment– Paid Social Media Specialist reports to the Social Media Manager and is directly responsible for implementing social media strategies for clients. The Paid Social Media Specialist can quickly understand and support initiatives that will contribute to the goals and success of not only their client campaigns, but the broader team’s entire portfolio of social business. They oversee the setup and delivery of social campaigns between CMG and external digital fulfillment providers. This role will be accountable for ensuring social campaigns for all TV & Radio properties are fulfilled on time and produce results that meet or exceed client expectations. 
 
This individual is accountable for all aspects of social digital products and services including managing budgets, minor ad copy development, strategic bid management and optimization. They will develop & implement 3rd party digital fulfillment including product offerings, processes, workflows, SLAs and KPIs. The Paid Social Media Specialist onboards customers, processes orders, optimizes results in partnership with vendors and trains junior team members. 
 
The Paid Social Media Specialist will identify underperforming campaigns, troubleshoot issues and make changes to improve results. They will also manage the process of efficiently translating campaign requirements into effective, actionable information for external fulfillment providers. 
 
The candidate for this position will need a working understanding of the digital footprint initiatives that are offered by CMG.  This is a unique opportunity to support Social campaigns for a growing cutting-edge local social marketing advertising solution for large and small businesses alike.   

 Cox Media Group is an integrated broadcast, publishing, direct marketing, and digital media company. We are digital experts – leveraging the best of television, radio, newspaper, and digital marketing services to create innovative marketing solutions for businesses across the country.   

WHAT YOU WILL DO:

• Conduct process reviews, then propose & assist with implementing the necessary changes where gaps exist. 
• Support other analysts where needed to achieve campaign objectives, key performance indicators, and meet SLAs. 
• Mentor new hires by providing onboarding support and training on all relevant job requirements 
• Provide coaching and direction to team members on evolving social best practices 
• Create, implement, optimize and manage top-tiered Facebook, Instagram, LinkedIn & other campaigns.    
• Assist the manager with ensuring the team is consistently following current SOPs & communication standards. 
• Actively test and optimize campaign strategies that drive incremental volume  
• Provide detailed analysis of key metrics and program tracking techniques in order to increase overall performance efficiency for Social campaigns.  
• Make recommendations and implement necessary optimizations as a result of ongoing data-driven campaign performance analysis  
• Provide feedback and insight on reports that will be delivered to clients as well as those used internally  
• Maintain high levels of current knowledge of best practices and strategies in the management of online paid media  
• Participate with Digital Campaign Specialists and junior analysts on client calls during account planning and development, as needed  
• Work with team to troubleshoot campaign or performance related issues 
• Consistently collaborate with all departments and management within CMG Digital Revenue & Operations to ensure the highest level of client satisfaction  
• Keep up to date on all client and campaign communications  
• Handles escalation and fulfillment of social orders that are exceptions to the standardized product catalog and SLAs 
• Work with social team to educate sales markets on social offerings, best practices, tools and processes 
• Adhere to QA and SLA standards for social fulfillment and hold vendors accountable for meeting standards 
• Provide consistent feedback to fulfillment providers to facilitate continuous improvement in the quality of service and campaign results.