Vice President & General Manager

  • Cox Media Group
  • Houston, TX, USA
  • Mar 15, 2021
Full time Executive Management Media Radio

Job Description

Reporting to the Senior Vice President of Radio, the Vice President/General Manager will provide leadership in the planning, organizing and managing of all station related issues. 

This role will be responsible for continually improving service to the many customer bases and maintaining an engaging, diverse and inclusive work environment while achieving optimum cluster performance, ratings, sales, increasing revenue, market share, profits and profit margins, while upholding the core values of the company.

Ideally, the candidate will have a track record of success in a matrixed and collaborative organization  amidst a complex and changing business environment along with a proven track record of success in managing talented leaders, growing revenues, growing ratings, controlling expenses, driving profit in an engaging highly accountable workplace.


  • Oversees all station departments including content including digital, sales, promotions, engineering, production, and community affairs.
  • Creates a clear vision and strategy for the stations and the market that provides all team members with a blueprint that will lead to improved results for the business.
  • Drives results by developing and executing on the station’s strategic and operating plans, achieves EBITDA goals consistent with the organization’s financial and operating guidelines.
  • Develops and leads an engaging workplace culture that includes a set of core values that all team members embrace so accountability is clear throughout the station.
  • Recruits, develops, and retains a strong leadership team; provides guidance and coaching to maximize their performance and accelerate their professional growth.
  • Brings an innovative approach to established and proven radio and digital operating models, including events and non-traditional revenue, resulting in improved efficiencies and business unit growth. 
  • Fosters a digital culture to increase radio broadcast ratings, grow digital audience including mobile, mobile apps, and desktop, and drive revenue.
  • Forecasts market trends and sets budgets and performance expectations.
  • Responsible for maintaining the station’s reputation and market image.
  • Creates and maintains relationships with advertisers and potential advertisers.
  • Identifies strategic opportunities to involve the station in community events and public affairs.
  • Ensures the station is in compliance with all equal employment opportunity (EEO) and Federal Communications Commission (FCC) requirements.


  • Bachelor’s degree in Sales, Marketing, Communications/Media/Broadcasting or related field preferred.
  • 5+ years of progressive experience in radio sales, content, and/or general management with demonstrated proficiency in various leadership roles. 
  • Must have general business experience and working knowledge in the broadcast radio business.
  • Prior experience as a radio station General Manager is preferred. Director of Sales or Director of Operations (content) will be considered based on the depth of experience in those roles.
  • Working knowledge in content, digital content, research, sales, digital sales, promotions, production and office support operations programming, sales, marketing, production.
  • Results oriented, with a high bias for action and a strong sense of ownership/accountability.
  • Experience working in a high-change environment, directing large, diverse and dispersed teams.
  • Strong interpersonal skills, with an ability to work cooperatively and collaboratively with all levels of employees and management to maximize performance.
  • Excellent community relations, interpersonal and leadership skills with a strong executive presence.
  • Proven ability to attract/hire, develop and retain high caliber talent to ensure deep bench strength in key areas of business.

year one Critical success Factors

Cultural Assimilation:

Building positive and trusting relationships internally and externally; seen as a true business leader who adds value and aligns the station with business goals and outcomes; is trusted and respected for not only their technical competence, but also business judgment; and has earned the confidence and trust of the market and CMG leadership team, and key business partners.


Provides leadership and coaching to a talented leadership team helping them to excel in their roles and careers; sets high standards and performance expectations; operates as a player/coach; has a passion for mentoring, developing and growing talent.

Strategic Contribution:

Developing and leading the strategy and execution of an overall cohesive, business operations approach that delivers consistent and integrated value to all key stakeholders; orchestrating the planning and implementation of the business strategy, while seeking to employ a functional “best practices” philosophy to collaborate and integrate across the enterprise.

ongoing key leadership characteristics

Build Relationships

Building, leveraging and maintaining relationships within and across work groups. 

Business Acumen

Using one’s knowledge of economic, financial, market and industry trends to understand and improve individual, work group and/or organizational results; using one’s understanding of major business functions, industry trends and own organization’s position to contribute to effective business strategies and/or tactics.

Decision Making

Identifying and understanding problems and opportunities by gathering, analyzing and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences.

Establish Strategic Direction

Establishing and committing to a long-term business direction based on an analysis of systemic

information and consideration of resources, market drivers, organizational values, and emerging

economic, technological and regulatory conditions.

Influence Others

Using effective involvement and persuasion strategies to gain acceptance of ideas and commitment to actions that support specific work outcomes.

Lead Teams

Using appropriate methods and a flexible interpersonal style to build, motivate and guide a cohesive team to complete team goals.