Digital Web Analytics Manager

  • U.S. Cellular
  • Chicago, IL, USA
  • Jan 05, 2020
Full time Management Telecommunications Internet Mobile

Job Description

Manages e-commerce and website reporting and performance analyses to measure the effects of U.S. Cellular website properties online and in stores. Proactively identifies critical business questions, conducts analyses, and translates the data into meaningful information to drive results.

Essential Duties and Responsibilities:

  • Creates reports, dashboards and ad-hoc analysis based on data from various platforms (e.g. Google Analytics, Big Query, Cognos and others)
  • Draws actionable insights and “story” from the raw data, provides optimization recommendations based on the data, builds presentations with consumer and web user experience insights to share with key stakeholders
  • Proactively identifies critical business questions and analyses, conducts analysis related to a range of unique business questions, interprets the data in a meaningful way, and translates the information into "marketer-friendly" results
  • Conducts deep dive analysis using Google Analytics and other data sources 
  • Assists in third party analytic vendor selection, development and management of contracts/Statements of Work and budgets, leads day to day vendor communication and management
  • Oversees the creation of comprehensive implementation plans, site tagging and data layer implementation in partnership with ecommerce team and external analytics vendor to ensure proper data collection
  • Manages regular website scans to identify tagging and site performance issues, works with internal ecommerce team and external vendors on resolving issues in a timely manner
  • Reviews and streamlines reporting approach and standards across ecommerce and digital marketing, including both internal and external groups
  • Defines and owns the strategy, development and implementation of a/b and multivariate testing programs to optimize company-wide ecommerce KPIs and improve business outcomes
  • Drives implementation of large analytic platforms and projects in partnership with ecommerce and other teams
  • Works with digital marketing and ecommerce leadership in a consultative capacity, provides subject matter expertise support for web analytics
  • Owns relationship with all U.S. Cellular marketing analytics departments; partners with internal analytics and information technology groups to ensure ecommerce data is incorporated in enterprise-wide reporting
  • Leads operational improvements to analytics platforms to improve the business
  • Investigates/oversees the assessment/trial of emerging analytics platforms and makes recommendations for adoption 
Job Requirements:
  • Bachelor’s degree 
  • 5+ years of analytics experience with responsibility for reporting and analyzing data in a fast-paced business environment 
  • 3+ years of ecommerce and web analytics experience, including deep proficiency with at least one major web analytics platform (e.g. Google Analytics, Adobe Analytics etc.)
  • Advanced proficiency with Microsoft Office including Excel and PowerPoint
  • High attention to detail and quality of analytic outputs
  • Excellent oral and written communication skills 
  • Experience working with cross-functional teams across multiple layers of an organization from senior leadership to frontline 

Preferred Qualifications:

  • Degree in mathematics, statistics, economics, finance, business, computer science or related discipline preferred; advanced degree in related discipline a bonus
  • Prior exposure to tagging and data layer implementation is strongly preferred; familiarity with UTM tagging, Google Tag Manager or similar tools 
  • Hands on experience with Tableau and SQL is strongly preferred
  • Statistical background is preferred
  • Ecommerce/omni-channel retail experience preferred, Telecom industry experience is a plus