Facebook
New York, NY, USA
Apr 14, 2019
Full time
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
The Industry Manager will manage the Facebook monetization strategy for the Health Vertical within the US. The ideal candidate will be a creative thinker with the ability to work cross-functionally to develop scalable solutions for their clients and their teams. They will build and manage a strategically focused/consultative sales team, selling Facebook’s suite of advertising solutions to advertisers.
We are looking for a self-starter who has demonstrated success dealing with ambiguity, managing teams, and solving problems with limited oversight. Ideal candidates will have Pharmaceutical digital marketing experience, either on the client-side or through managing digital pharma accounts at an agency. In addition, ideal candidates will have management experience as well as experience with cross-network online marketing solutions such as direct response, integrated sponsorships, and/or display advertising. This role will be located in our New York, NY office.
RESPONSIBILITIES
Play the lead role in developing the holistic business across a series of pharma accounts prioritizing business opportunities for Facebook and our family of brands, including Instagram and Messenger
Work cross-functionally with in-market teams, Policy, Business Operations, Platform, Measurement/Metrics, and Product Marketing to optimize our client efforts
Consult with Product Marketing to help shape product development in support of client needs
Guide the creation of persuasive presentations and stories that demonstrate the value of Facebook to clients for both DTC and HCP marketing
Identify the winning strategies and scale the insights throughout the vertical
Increase the effectiveness of the team by recognizing opportunities for new approaches
Develop and implement best practices for client interaction, sales and services for Facebook, including a good understanding of working with advertisers and agencies
Build, train and maintain a high performing team
MINIMUM QUALIFICATIONS
10+ years marketing experience, with 5+ years in digital marketing or media
Experience driving revenue opportunities and established partnerships
Knowledge of technology and trends that are changing the advertising business
Experience in solving both performance-based and branding objectives
Experience communicating the benefit of marketing opportunities to partners and brands
Communication and presentation experience with an emphasis on translating insights, product information, and data into client or brand value
Experience forging relationship with leadership or decision makers on brands or at agencies
Demonstrated experience as a leader of change, achieving operational excellence by introducing new performance measures, processes, and systems
PREFERRED QUALIFICATIONS
4+ years management experience
