2 Marketing jobs

Erie Family Health Centers is looking for a strategic, analytical and approachable leader like you to join our Leadership Team! The Director of Marketing and Communications will work under the general direction of the Vice President of Strategy and Business Development, and partner closely with the operations, development, and executive leadership teams. As a member of Erie’s leadership team, this role offers a tremendous opportunity to expand the reach of our nationally recognized, high quality primary care model and positively impact thousands of families across the Chicagoland area in the coming years. The successful candidate will share our organizational belief that healthcare is a human right and will value the dignity of all people. Responsibilities : Lead in the development, implementation and evaluation of the marketing and communications strategy for Erie Family Health Centers to support our strategic goals, including patient retention and acquisition, employee engagement and recruitment, fundraising, and overall brand and reputation enhancement Lead a team to drive the use of effective storytelling, leveraging multiple tools and platforms to create engagement and entice healthcare system usage among a targeted consumer base in our Chicago area communities Responsible for internal communications and working with leaders to develop strong, timely, consistent messaging Oversee Erie’s digital assets including website, patient portal, intranet, and social media sites and assure that content is continually refreshed and kept current Develop metrics and scorecards to assess return on investment of marketing and communications efforts. Report outcomes to executive leadership on a regular basis and work from metrics to continually improve results Support development team’s campaigns, events, and initiatives to assist our donor cultivation, solicitation, and stewardship efforts; support creation of annual report Requirements: Bachelor’s degree required. Master’s degree strongly preferred Minimum of five (5) years of progressive experience in marketing, brand management, communications, and market research, preferably in the healthcare industry, including at least three (3) years in a leadership role (people and financial) Prior experience in healthcare strongly preferred In-depth understanding of marketing and communications tools and tactics, with proven experience developing and implementing strategic marketing and communications plans with associated metrics Knowledgeable of the communities Erie serves—geographically and culturally – and deeply committed to the Erie mission Ability to communicate effectively in both English and Spanish preferred, but not required 

In this role, you'll be responsible for the execution of online marketing campaigns (Display, Paid Search, Affiliate, and Social Media) to drive customer acquisition and revenue growth.  This position will be directly responsible for the creation, implementation, analysis and management of successful online marketing campaigns and initiatives. Based out of the LA office, you will get to work in an awesome location (West Hollywood), free catered lunch twice a week, a free massage once a week and we ALWAYS have free snacks for you. Your Day to Day Create, manage, and analyze online marketing campaigns across display, search, affiliates, and social media to ensure acquisition and conversion goals are met Daily management of online marketing campaigns including A/B testing, ad copy writing and testing, bid management, landing page optimization, budget management, creative testing, etc. Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the online marketing campaigns Utilize bid management tools, data modeling, and testing to maximize the effectiveness of PPC campaigns Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends Manage relationships with third party bid management partners to effectively and efficiently allocate budget across search engines and terms to maintain performance success Collaborate with design team to develop new and iterative creative concepts, develop A/B test schedule, interpret results, and recommend next steps Develop and test new campaigns to better target users and improve overall ROI What skills do you need to land this role? The ideal candidate will possess an analytical mindset and relentless drive for performance to optimize our search marketing campaigns for maximum efficiency and effectiveness.      Recently graduated with a quantitative degree in Economics, Math, Statistics, etc. Advanced knowledge of Excel.