The University of Chicago
Jan 21, 2020Full time
About the Unit Why Policy? For a better world. Why Harris Public Policy? Because when it comes to better policymaking, evidence matters. We work at the frontiers of data collection and analysis, using the latest technology and social science methods to design policies that work for society. We conduct rigorous inquiry in an environment of innovation and risk taking. We collaborate across the private, public, and nonprofit sectors, adopting new methodologies to drive better solutions. We engage with our city, our world, and our leaders every day to evaluate and test our ideas. And we lead with our passion for driving social change, knowing that passion alone does not equal impact. Job Family Responsible for planning, preparing, publishing, and disseminating University sponsored information both internally and externally. Prepares written, graphical, audio, and visual material to support the communications to press and government agencies. Career Track and Job Level Plans, develops, designs, and implements the strategic and tactical marketing plans for a department, program, product or business. Coordinates and evaluates the production of marketing communication and research programs. P2: Requires knowledge and experience in own discipline; still acquiring higher-level knowledge and skills. Builds knowledge of the organization, processes and customers. Solves a range of straightforward problems. Analyzes possible solutions using standard procedures. Receives a moderate level of guidance and direction. Role Impact Individual Contributor Responsibilities The job designs and develops marketing plans for a department, program, product or business with moderate guidance and direction from others. Coordinates and evaluates the production of marketing communication and research programs, using existing procedures to solve routine problems that may arise. 1) Develops marketing communications, advertising, or publicity materials with a moderate level of guidance from others. Develops, plans, and coordinates the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met., 2) Performs one or more of the following marketing functions: marketing communications /advertising; Web blogs or digital marketing; market research; development or review and update of the marketing infrastructure and management of external sales agency relationships., 3) Monitors, analyzes, and reports on sales and circulation activity. Analyses possible solutions using standard procedures. Conducts market research, analyzes results and develops marketing strategies based on findings. May participate in developing new products and services, and determining new markets., 4) May train the work of lower level marketing staff., 5) Performs other related work as needed. POSITION SUMMARY Reporting to the Director of Enrollment Management and Marketing, the Associate Director of Recruitment Operations and Marketing will lead critical operations of the Student Recruitment and Global Outreach team (SRGO). The Associate Director will serve as the functional expert on Slate. This position will ensure efficiency and optimization of the day-to-day operations and functionality of the University's Technolutions Slate system used by the Harris School of Public Policy, and a willingness to learn and embrace new technological innovations. This role requires excellent problem-solving and resourcefulness around technological issues and an ability to be self-directed in improving operations. The Associate Director must be proactive in identifying opportunities for improvement and have significant experience resolving urgent issues. Unit-specific Responsibilities 1) Oversee the day-to-day operations of all aspects of Slate for the SRGO team at Harris. Develop process improvement to increase efficiencies in Slate while working through larger, more extensive projects. 2) Provide marketing team support and collaboration in messaging and identifying appropriate populations for messaging. 3) Provide SRGO division support and collaboration with regard to data analysis. 4) Develops working knowledge of different systems (Salesforce, Tableau, and any other relevant programs used by SRGO team) in order to assist in gathering clean data. 5) Creates Slate reports tracking admission progress and provide regular updates on conversion rates and progress toward enrollment goals, with the ability to understand and visualize in Slate. 6) Identifies opportunities for improvement throughout the cycle as well improvements by program. 7) Assists with cross-department data projects and combines data from different departments when necessary and to ensure continuity and efficiency Provide marketing team support and collaboration in messaging and identifying appropriate populations for messaging. 8) Provides key data for marketing and communications materials and is able to manage multiple large data requests including de-duping and creating suppression lists. 9) Assist in the awarding and allocation of funds for admitted students; manage the daily operations of scholarship administration in Slate system. 10) Collaborates with multiple stakeholders to develop and improve process for awarding merit-based scholarships as well as allocating funds for restricted awards. Unit-specific Competencies 1) Strong marketing and analytical skills. 2) Ability to travel 25% with reliable transportation. 3) Ability to problem-solve with minimal direction and exercise good judgment in key-decision making. 4) Ability to deliver high-quality work under pressure and thrive in a high-performing team environment. 5) Strong business and financial acumen. 6) Strong project management skills; excellent communication and marketing skills. 7) Ability to work on multiple projects and manage day-to-day tasks effectively and professionally. Education, Experience, and Certifications Minimum requirements include a college or university degree in related field. Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline. Preferred Qualifications Education Bachelor’s degree Master’s degree Experience 1) Experience building, testing, running mail campaigns through Slate; including experience with copy-editing, and liquid mark-up, and tests campaigns to identify and resolve issues. 2) Experience in Excel, Google Analytics, Slate, Salesforce, Tableau. 3) Proficiency with Microsoft Office Suite, the internet, email, and working with major platforms and web tools. 4) Experience with copy-editing, liquid mark-up, creating events, templates, and forms to improve operational optimization and user experience. 5) Building, testing, running mail campaigns through Slate. 6) Tests campaigns to identify and resolve issues. 7) Manage multiple large data requests including de-duping and creating suppression lists. Required Documents 1) Resume 2) Cover Letter NOTE: When applying, all required documents MUST be uploaded under the Resume/CV section of the application. Posting Statement The University of Chicago is an Affirmative Action/ Equal Opportunity /Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.