Your job search won’t go well without this one thing

If you’re in the job market—and who isn’t these days!—you’ll want to present yourself as a strong candidate every step of the way. And there is nothing more important in doing so than having this one thing.

 It’s a single, clear, compelling message about yourself. After all, you need to be telling your story, and at the heart of a good story is a message. READ MORE AT FAST COMPANY