The truth—and the good news—is you already have a personal brand. The bad news is also that you already have a personal brand, and if not mindfully created, it might not be the personal brand you wish it were.
Everyone has a personal brand; it is your reputation, your words, your energy, your customer service, and the things people say about you when you enter or leave a room. The question you should be asking is: How do I build my personal brand leadership? READ MORE AT FAST COMPANY