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Personal branding is an unquestionably hot topic these days. If you explore the term “personal branding” on Google Trends, you will see a steep spike in the number of times it has been searched over the last 5 years. And yet, as much as we talk about personal branding, the concept remains enigmatic, with few of us able to actually explain what a personal brand is and how to build one. Advice abounds but is often more misleading...